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Beauty

Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.

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Save up to 75% on these early Memorial Day deals

The best retinol serums vetted by dermatologists and editors

Save 30% on Alicia Keys’ wellness brand, Keys Soulcare

Achieve the glow of your dreams with these self tanners

7 concealers for mature skin that makeup artists recommend

15 products Redditors and editors would be ‘lost without’

Here's how to manage an itchy scalp, according to experts

Amazon Bestsellers: Shop spring beauty finds under $35

Is your sunscreen making you break out? Derms explain

Experts say these ingredients can actually help with hair growth

TODAY staffers tried over 450 beauty products in 2023. Meet the 119 winners of our first-ever Beauty Awards.

This $23 hair loss serum has made a serious difference in my hairline

Shop TODAY Beauty Awards: The 26 best tools and trending products — starting at $6

Shop TODAY Beauty Awards: 56 top-rated moisturizers, makeup tools and more under $25

24 award-winning products from foundation to primer — starting at less than $7

Shop TODAY Beauty Awards: From The Ordinary to Shark, 18 winners – starting at $8

Shop TODAY Beauty Awards are here! See all of our winners

Shop TODAY Beauty Awards: Best body care products, according to editors

Shop TODAY Beauty Awards are here! 32 skin care products that earn our stamp of approval

Shop TODAY Beauty Award winners: Here are 31 hair products worth the buy

Shop TODAY Beauty Award winners: Lip products

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AMAZON

OSEA Bestsellers Bodycare Set

$52.00

Amazon

AMAZON

goop Beauty Dry Brush & Body Oil Bundle

$65.70

$73.00

Amazon

AMAZON

NatureLab Tokyo Perfect Volume Thickening & Conditioning Hair Masque

$19.00

Amazon

$19.00

NatureLab

$19.00

Amazon

AMAZON

DERMAL 24 Combo Pack A Collagen Essence Korean Face Mask

$11.89

$16.99

Amazon

DIFFBOT

Isle of Paradise Medium Self-Tanning Face Drops

$29.00

Isle of Paradise

AMAZON

Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum

Save 30% with code 30KEYS 5/2 through 5/6 at 3 a.m. ET

$26.60

$38.00

Amazon

SOVRN

Coco & Eve Sunny Honey Bali Bronzing Foam

$35.00

Ulta

DIFFBOT

Isle of Paradise Dark Self-Tanning Face Drops

$29.00

Isle of Paradise

AMAZON

Jergens Natural Glow 3-Day Self Tanner

$14.49

$15.49

Amazon

AMAZON

Keys Soulcare Melting Body Balm

Save 30% with code 30KEYS 5/2 through 5/6 at 3 a.m. ET

$21.00

$30.00

Amazon

AMAZON

Keys Soulcare Tranquil Essence

Save 30% with code 30KEYS 5/2 through 5/6 at 3 a.m. ET

$17.50

$25.00

Amazon

Radiant Creamy Concealer

$32.00

Sephora

$32.00

Nars Cosmetics

CeraVe Tinted Sunscreen with SPF 30

Hydrate your skin while protecting it from the sun with this tinted sunscreen.

$11.95

$15.99

Amazon

$13.97

$15.99

Walmart

$16.99

Target

Essence Lash Princess Mascara

Lengthen your lashes with this volumizing mascara.

$4.99

Amazon

$3.49

$4.99

Ulta

$9.68

Walmart

DIFFBOT

St. TropezSelf Tan Suprême Violet Bronzing Mousse

$48.00

Ulta

DIFFBOT

Tan-Luxe The Future Collection

$49.00

Tan Luxe

$49.00

Ulta

St. Tropez Self Tan Purity Bronzing Water Face Mist

$33.00

Sephora

Skn by Conair Jade Cooling and Vibrating Facial Roller Kit (6 Piece)

$31.49

Target

Versed Total Package Body Lotion

$19.98

Target

AmLactin Foot Repair Foot Cream Therapy AHA Cream

$9.99

Target

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Exclusive: America’s favorite football mom, Donna Kelce, shares 12 perfect Mother's Day gifts

Combat brassy hair with these 13 purple shampoos

Try these stylist-approved hair trends: Cowgirl curls and more

This major Walmart beauty sale ends soon — save up to 75%

Yes, Ulta is having another sale! Save up to 50% off on Color Wow, La Roche-Posay, more

Amazon low-waste finds for beauty, fashion and more — starting at just $6

What is seasonal hair loss? What experts say you should know

This 3-in-1 device takes my scalp care routine to the next level

What causes an oily scalp? Experts explain how to manage it

Real Simple Smart Beauty Awards: 6 winners to shop right now

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

Experts recommend these foundations for mature skin

Are pH makeup products really ‘universally flattering’? Experts weigh in

5 customer-loved must-haves for spring — starting at $7

Bobbie Thomas shares 15 of her favorite foundations for everyone

These tinted lip balms soften my dry lips and provide a glossy look

Ava Phillippe says she and mom, Reese Witherspoon, share beauty tips and advice

It's Sephora’s biggest sale! Save up to 30% off on Sunday Riley, Tarte, more

People are ditching self-tanner for this product — and experts approve

Shop NewBeauty's Beauty Awards winners — from $13

Clinique's Almost Black Honey Lipstick is trending again

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Shop gifts at any price point on Amazon's Mothers's Day Hub

Expert- and editor-loved sunscreens that won’t burn your eyes

Do overnight wrinkle patches really work? Derms weigh in

Here's what to look for in sunscreen, plus 18 SPF picks to shop

Debating between BB cream and CC cream? Makeup artists explain the difference

I tried the wildly popular Baby Foot peel — and the results were incredible

The best CeraVe products, according to experts and editors

Score exclusive deals on Gwyneth Paltrow's Good.clean.goop beauty picks

What is mineral sunscreen and why do derms love it?

Are your sleep habits causing wrinkles? Here’s what derms say

60 self-care gifts to make Mom feel like she’s on cloud nine

Protect color-treated hair with these expert and editor faves

What causes neck lines? Derms give us the facts

Exclusive deal: Save 25% on Scarlett Johansson’s skin care brand, The Outset

You might be missing this one step in your hair care routine

Experts share why it’s worth adding a microcurrent device to your routine

Derms and makeup artists recommend these wrinkle creams

Derms recommend retinol cream: 6 expert-approved picks

The best deodorants for women, according to derms and editors

Weak, damaged nails? Experts recommend these treatments

I tried biotin shampoo and my hair has never looked healthier, thicker or shinier

Your hair ages with you: Experts explain how to care for it

Derms explain what causes facial redness – plus products to shop

Refresh your underarm routine with these expert tips

Dry, itchy skin? These are the body washes derms recommend

Can glycolic acid replace your deodorant? We asked an expert

Derm- and editor-approved moisturizers with SPF

Derms share how to find the right firming lotions and creams

Experts share do's and don'ts for keeping your hair hydrated

Sick of smudging? 10 expert-approved, smudge-free eyeliners

Spring trend report: Dry skin solutions and affordable midi dresses, more- starting at $9

Want longer hair? Shop these stylist-approved extensions

Your scalp needs sunscreen too! Derms explain why

Experts explain why you should be using sunscreen sticks

14 temporary dyes for a new hair color without the commitment

Help get rid of blackheads with these derm-approved removers — starting at $7

Nails breaking? Amazon reviewers say this $8 cuticle cream helps

Struggling with rosacea? Derms say these skin care products help reduce redness

Solve annoying problems with these smart solutions — from $12

This shampoo removes brassy undertones in just one wash

Here’s how to find a gentle laundry detergent, per derms

Can this $5 drugstore staple replace your eye cream? We asked a derm

The under-$25 Amazon essentials I use every day

A guide to anti-aging skin care: Advice from dermatologists

Bobbie’s Bests for Less: Up to 50% off PJs, perfume, more

This lobster-based cream is my secret to soothing dry skin

Pro travelers swear by these hair tools that start at $7

Here's how to prevent female hair loss, plus products to help

Can you get rid of cellulite? Derms weigh in and share at-home tips and tricks

The votes are in! Shop spring All Star winners, up to 30% off

Everything you need to know about dealing with a damaged skin barrier, according to derms

I have fine hair, but this volumizer gave my locks more body

Your lips need SPF, too: Experts explain why — plus 13 balms

The best products to keep your red hair vibrant and hydrated

Shop the best natural dry shampoos that start at only $11

This $12 face mask is reviewers’ top choice for clearing pores

Are you wearing the wrong colors? An expert explains how to find your ‘season’

This cheap, wrinkle-banishing ingredient is approved by derms

Pros explain what causes puffy eyes (and how to manage them)

These Amazon spring sale deals under $25 are too good to pass up

The best skin tints for darker tones, according to experts

Amazon's big sale ends soon — shop beauty deals up to 65% off

Amazon bestsellers to upgrade your cleaning routine, bras and more

Target’s spring sale is here! Shop Reebok, Shark and more

DVF x Target is already selling out — here's what's still available

Save up to 70% off Walmart's Spring Savings Event

17 lighted makeup mirrors for precise application

34 travel-sized beauty products for your next getaway

This anti-aging serum helps keep my skin healthy and smooth — and it’s less than $45

Nordstrom just dropped prices on thousands of items: Nike, Skims, more

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.